Vision / Mission

OUR VISION : WHY DO WE EXIST

Our mission : WHAT DO WE DO / WHAT DO WE WANT TO BECOME

Unlock possibilities as the global leader in fluorescent materials, effect pigments, and specialty resin markets. We partner to deliver sustainable solutions to complex problems. Through relentless product innovation we lead positive change while providing best in-class service and product offerings.  

Our values : Which believes do we cherish

• A Brighter Way. Integrity is the foundation for everything we do. The positive spirit with which we support each other fosters open and meaningful relationships, cultivating a culture of respect.
  
  
• Driven by Our. All We celebrate and embrace our differences. We invest in our people and their ideas because we succeed as a team.
  
  
• Raise The Standard. We strive to set the highest standard of quality in everything we do. We always drive towards the next bright idea by constantly challenging ourselves to improve and break new ground.
  
  
• Always True, Through and Through. There is only one true DayGlo. We are admired and respected for our commitment to honesty, trust, and transparency.
  
  
• Radiate with Pride. By building a better world, we are a company that our customers, shareholders and employees are proud to be associated with.